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The holiday idyll of yesteryear

19.05.2017 – Marko Lehtinen

Tourism in Switzerland has been systematically promoted since its early days. The organisation Switzerland Tourism is celebrating its 100th anniversary this year. To mark the occasion, the Museum of Design is exhibiting colourful and striking advertising posters from times long gone. The slogan is: “Take a Holiday” – in Switzerland! LEH

Photos: Museum of Design

 

“Take a Holiday!” – exhibition until 9 July 2017 at the Museum of Design in Zurich. www.museum-gestaltung.ch

 

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