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Many Swiss Abroad particularly appreciate the print edition of “Swiss Review”. Not only do they want to read the magazine, but they also want to hold something physical and tactile from Switzerland in their hands. They have a close connection to the hard copy.
Some 325,000 readers currently subscribe to the print edition. We in the “Swiss Review” editorial team are very happy about that. But such incredible loyalty also poses a huge challenge. Extremely high mailing costs coupled with the sharp rise in energy and raw material prices – not least due to the war in Ukraine – mean that “Swiss Review” has had to take a financial hit. What compounds the situation is that we have no additional funds available – and that the magazine is essentially free of charge for Swiss Abroad.
Voluntary subscriptions from our readers are, therefore, an important and much-appreciated way to ensure the print edition’s long-term survival. We hope you agree that this latest magazine illustrates our unwavering commitment to the hard-copy format, as we believe that we have put together another content-packed, stimulating and highly readable “Swiss Review”. And we would really like to continue doing the very same thing in future. For you, our readers.
MARC LETTAU, EDITOR-IN-CHIEF
The bank details for the transfer of voluntary subscriptions are as follows (please note that cheques cannot be cashed):
IBAN: CH97 0079 0016 1294 4609 8 Bank: Berner Kantonalbank, Bundesplatz 8, CH-3011 Bern BIC/SWIFT: KBBECH22
Beneficiary: BEKB Bern, Account 16.129.446.0.98 Organisation of the Swiss Abroad Fao Mr A. Kiskery Alpenstrasse 26, CH-3006 Bern Reference: Support Swiss Review
Payments by PayPal: www.revue.link/support
Comments
Comments :
Something different.
The SWISS CROSS is the symbol of the Swiss national flag and Switzerland as a country. Can anyone please explain to me why the equally famous Swiss originated RED cross is now being changed all over the world, Hospitals, Ambulances, Clinics, emergency worker's vests etc. etc., to white crosses ? (white on red not red on white, same amount of paint). When I started my company 40 years ago, I wanted to use the Swiss cross as a company logo. The local Embassy informed me to seek permission from Bern, which I got. Does the white or red Swiss cross no longer have any values ?